&Tradition is a Danish design firm which successfully combines iconic 1960's designs from Verner Panton with lighting and furnishings from fresh new young designers with a Nordic sense of aesthetics.
Craft meets art. Function meets form. Material meets potential. This is our Nordic tradition and heritage. &Tradition aims to bridge these values to contemporary design, reshaping, redefining and reinventing materials, techniques and forms. &Tradition covers the masters of yesterday, the leading designers of today and the talent who may create the classics of the future. We scout for design talent and handpick production facilities globally. But our roots are still Nordic. We respect nature that provides our raw materials, and we believe in design that is made to last.
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