The philosophy: Michele De Lucchi set up Produzione Privata in 1990 in order to realize his own philosophy of products to live with, in our contemporary society. The essence of De Lucchi's approach is to create and make objects by using man's basic "tools" and talents: the hands and the mind.
The creation of objects finds its expression and refinement in numerous pencil drawings, water-colors and studies which are then realized with the aid of skilled craftsman. Special care is taken to emphasize the innate character of materials such as glass, metal and wood and their particular handcrafting. The traces of nature, hand and spirit are what gives them their authentic quality. And it is this "living", "human" aspect that Produzione Privata wants to transmit, not the perfection of industrial standardization.
The aims: Produzione Privata aims to develop concepts untainted by the industrial logic of production and marketing. Instead, it is allied to a cultural outlook which also involves materials and techniques no longer or not yet of interest to big industry. Operating in close contact with craftsmen is one way of discovering qualities that may help to inspire tomorrow's industry whilst also boosting the dignity and prestige of skilled craftsmanship.
The "Laboratori": The activities of Produzione Privata are divided into workshops ("Laboratori"). Each of these is devoted to the processing of a given type of material or to a specific design concept: Murano Blown Glass, Ceramics, Metal, Wood, Minimal Machines, Ready-made, Pyrex, Bent Glass.
Special Editions: Not periodically but continuously Produzione Privata presents very limited editions of objects designed for special topics and dedicated particularly to collectors. This year Michele De Lucchi has collaborated with the wood artist Ernst Gamperl to create a small collection of wooden objects.
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